Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most valuable business asset. There is a very common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise whether to register a signature. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from together with your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories in the market.
It is important to highlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect vehicles and business conception nationwide too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. The particular Trademark Objection Reply Filing online registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for the plethora of goods and services applied for under the application.